THE
RED TAG EVENT
The Labor Day Sales Event is here: 90 days no payments all September on approved credit through Golden West Credit Union, plus up to $2,000 over KBB for your trade. Red Tag pricing is on the lot right now. Pick a vehicle below and unlock this week's Red Tag price.
Save Big This July at the 2026 Red Tag Sales Event
Welcome to the absolute best time of the year for car buyers. Summer is in full swing across Southern Utah, and our team at Stephen Wade Auto Center is thrilled to announce our biggest promotion yet. You can find massive discounts and thrilling prizes all month long. Whether you need a reliable truck, a family-friendly SUV, or an efficient commuter car, we have exactly what you need. Our lots are packed with top-tier inventory ready for you to test drive.
Our dealership proudly stands out as Southern Utah's Auto Mall. We consistently combine outstanding customer service with unbeatable July car deals. Read on to learn everything you need to know about our upcoming promotions and how you can save big.
What is the Red Tag Sales Event?
The Red Tag Sales Event is our premier summer blowout sale. We mark down prices across our entire selection of new and used vehicles to help you save. Our main goal is to make car buying fun, affordable, and completely stress-free for every customer. You can expect:
- Deep discounts on hundreds of cars, trucks, and SUVs.
- The Mystery Box giveaway, which ran alongside the 2026 event and closed July 31st.
- Special financing rates for qualified buyers to keep monthly payments low.
- Exceptional customer support from our knowledgeable sales staff.
When does Red Tag return?
The Red Tag Sales Event returns every July at Stephen Wade Auto Center. Red Tag pricing on select inventory is available year-round — submit your info on any vehicle to get this week's price.
What is Full Offering Price?
The price you see includes all dealer add-ons and our $499 documentation fee. It excludes state fees such as tax, plates, title, tags and registration.
Vehicles Included in the Red Tag Sales Event
You will find bright red tags on a wide variety of makes and models across our lots. Our St. George auto mall features the most popular brands currently on the market, catering to outdoor adventurers, daily commuters, and growing families alike:
- New Toyota Tacoma and Chevy Silverado trucks for your toughest jobs and weekend projects.
- Spacious Honda CR-V and Nissan Rogue models for comfortable family road trips.
- Luxury Mercedes-Benz and Cadillac options for a premium driving experience.
- Efficient sedans like the Honda Accord and Toyota Camry to help you save on gas.
Why Buy During the Red Tag Sales Event
Timing is everything when purchasing a new or used car. July offers the perfect window to maximize your financial savings with a remarkably smooth and rewarding process from start to finish:
- Completely transparent pricing with absolutely no hidden fees.
- Our dedicated Finance department works hard to secure the best loan terms for your budget.
- Get top dollars for your current vehicle through our streamlined Trade-In program.
- Our massive selection means you never have to settle for a car you do not truly want.
How to Take Advantage of the Red Tag Deals
Getting started is incredibly simple and highly rewarding. Follow these steps to claim your new ride:
- Check our website daily for newly updated car deals.
- Request this week's Red Tag price on any vehicle in the inventory above.
- Schedule a test drive at any of our convenient St. George locations and sign in at reception.
- Bring your driver's license, insurance information, and financial documents to speed up the approval process.
- Ask our staff about active promotions to ensure you get every possible discount.
Why Buy from Stephen Wade Auto Center
We are exceptionally proud to serve as your premier Southern Utah automotive destination. When you buy from us, you join the Stephen Wade family with ongoing support to keep your vehicle in pristine condition for years:
- Expert technicians staff our comprehensive Service Center to keep your car running perfectly.
- Multiple convenient, easy-to-find locations right here in the heart of St. George.
- Our friendly staff consistently prioritizes your specific needs above all else.
- A massive selection of high-quality original equipment manufacturer parts.
Drive Home Your Dream Car Today
The Red Tag Sales Event 2026 is an incredible opportunity you simply do not want to miss. Our lots are completely full, our prices are incredibly low, and our team is ready to assist you today. Stop by Stephen Wade Auto Center this week to start your journey — we cannot wait to hand you the keys to your new car!
Red Tag Deals
Red Tag is about much more than lower vehicle prices. Special financing, a huge selection, and manufacturer-backed coverage come with it — ask us for this week's Red Tag pricing on any vehicle above.
0% APR Financing
Available on select vehicles with approved credit
Over 1,000 Vehicles
Including 700+ used vehicles to choose from
Under $25K Options
Over 150 quality vehicles under $25,000
Low Mileage Vehicles
Hundreds of late-model, low-mileage options
Certified Pre-Owned
Manufacturer-backed CPO warranty coverage
Red Tag Giveaways & Contests
Follow the store on Facebook or Instagram and comment on its Giveaway post tagging 3 friends. Winner gets 4 Water Zone day passes.
Enter August 15 through August 28 — winner announced Saturday, August 29.At Stephen Wade Toyota, Stephen Wade Chevrolet Cadillac, Stephen Wade Honda Mazda — each store picks its own winners.No purchase necessary; buying does not improve your odds. Utah residents 18+. Entries close 11:59 PM MT on August 28, 2026. See official rules.Not sponsored, endorsed, or administered by Meta (Facebook/Instagram) or Zion Utah Jellystone Park.
Made Possible By Our Partners
Goldenwest CU
Jellystone Park Zion
Crush Golf
Our $15K in 15 Days cash giveaways have ended. No purchase necessary to enter or win. See official contest rules for details. Utah residents 18+.